"Attempting to sell people something for £400 that merely enables them to read something that they won’t buy at one hundredth of the price seems to me a thankless task. (A member of staff at Borders told me that he had attempted to persuade a young and famous comedian to buy an iLiad last week. He seemed interested, until he was told the price, at which point he swore loudly and walked away. So at the moment, they are priced too high for millionaire showbusiness entertainers.)"
Meanwhile, for those of you who can't get enough of the real thing, here's some book design pr0n.