As reported with glee across teh interwebs, the new James Bond novel has been launched with all the glitz and glamour of the actual cad spy himself. Somehow it doesn't seem quite fitting for the world of books, does it? Supermodels and the navy—"Shush, keep that noise down!" Sebastian Faulks doesn't look at home amidst all that, but kudos for getting in the spirit of things. I've not seen an author looking so uncomfortable since Andy Remic was mobbed by Meatloaf fans on his last signing tour for War Machine.
I find it interesting to see this level of promotion for a book, and let's face it, there aren't many where you could get away with this kind of thing. The glitz in itself is promotion, so I guess it pays. Is anyone planning on reading it? These are the sorts of books with adventure and entertainment levels turned up high, not too many shades away from our own beloved genre.
But don't any of you Solaris authors start getting any ideas about scantily clad models and wooshing speedboats to promote those books. The budgets don't stretch that far.