Packaging SF and Fantasy Books

Marc and I have spent a lot of time recently debating the packaging and branding of SF and Fantasy novels and I put my thoughts down in a recent article for Publishing News, a UK book trade magazine. We've just posted a copy of said article on the Solaris website, here, for anyone who's interested.

Those who saw Marc and I speak at the BFS open night in York last weekend or have been forced to hear me whitter on at various convention panels will recognise much of the sentiment here. I'm a big believer in the 'back-to-basics' approach and this article basically sets out that stall.

6 comments:

marco said...

Interesting responses to the piece are starting to appear already. Check out Ariel's thoughts over on The Genre Files. More opinions always very welcome.

marco said...

Meanwhile the fabulously lovely David Louis Edelman steps into the fray, albeit in far more poetic fashion:

"Meanwhile, Charles Stross’ books are looking more and more like Atari 2600 video game boxes circa 1982, and he’s selling like hotcakes smothered with chocolate and money."

marco said...

And our good buddy laughin' Lou Anders, himself soon to be a Solaris contributor, shares some further thoughts...

marco said...

And there's more from the discussion that has ensued.

craig parkes said...

Marco, thank you for the link.

I have to point out that my view was tweaked a bit this morning.

Very nice blog you've got here.

marco said...

Craig, tanks for the further thoughts. This -- "In essence, Pyr and Solaris are being extremely savvy." -- made us very happy, of course. Being Brits we couldn't possibly assert such a thing in public, but if you insist...